Christianity as Mediated by America's Entertainment Culture & Justin Essay

Christianity as Mediated by America's Entertainment Culture & Justin Bieber - Essay Example Consequently, it is why celebrities are marketed and angled to entice a larger devotion, exploring more possible target consumers. A prime example of this scenario is Justin Bieber and how he projects his image as a devote Christian. He even inked a portrait of Jesus on his calf. In an article entitled â€Å"Are young, religious stars like Justin Bieber and Tim Tebow making Christianity cool?† (Foxnews.com, January 10, 2012), Jo Pizza also mentioned other stars such as Demi Lovatto and NFL player Tim Tebow credit and praise their religion for their success in . Whether it is a packaging and publicity stunt to showcase Bieber as a devoted Christian in order to further his career, it is important to scrutinize the effects that in entails to society, to popular culture and its followings, and also the impact towards the Christian religion or simply just to religion. It is also critical to note that while Bieber’s influence does not generally include the adult population, h e rather has a strong hold of fan base on the youth who calls themselves as â€Å"Beliebers†, wherein the influence and impression is more potent and lasting to society, notwithstanding the support that it garners from the religious sector. Thus, there is also a need to explore the link between how pop culture transcends from an idolizing and cult-like following into a significant religious influence. To understand better the American society and how religion is practiced, the media and its proponents must also be discussed. It is also important to delve and examine how religion evolved in the United States and outline how the secular theory has adopted through time through the aid of mass media and technology. Understanding how religion is now availed by the community through means of cable televisions and especially the internet will give better grasps as to how pop culture has found a way and rooted itself through the religious diversities of America. Celebrities are Sales men and Religion is a Product When someone is propelled into the spotlight, directly or indirectly, they sell something. Whether it is in the form of movies, appearances, albums, advertisements, and the like, celebrities are vessels to sell something. In fact, in today’s culture, the celebrities are even the product themselves.1 Compared to the previous decades, the consumers demand to know everything about their lives. Noteworthy is the emerging unprecedented growth of paparazzi and gossip chasers who literally stalk celebrities in chase of the latest piece of conversation or controversy that can be made. In this age of technology and media, the interesting is defined by what is visible. Following on that premise; the invisible is uninteresting, thus unpopular, and ultimately unsellable. Therefore, celebrities must constantly reinvent and find ways to be more and more noticeable to the public eye in order to be successful salesmen of their products. Religion is no different than any commodity. It is also a product that is like any other where it needs to be marketed and sold to the consumer.2 After all, one needs to be convinced of a product before one purchases it or (in this case) adheres to it. It is worth highlighting that in this modern age, forms of religion are being marketed and advertised through the media. Evidence of these are the television channels

Fashion leg wear Research Paper Example | Topics and Well Written Essays - 1000 words

Fashion leg wear - Research Paper Example These socks were split-toes, meaning they were suitable for wearing with slippers. The socks were woolen because wool was the material for the earliest hosiery known. The socks were up to ankle-length and were not as long as stockings (Rachel, par.1). People used wool and mixed wool in the production of the earliest forms of hosiery. Originally, stockings worn by men were brighter in color than those belonging to the women were. Men put on decorated stockings under their short to add glamor to their look. The decoration of socks and shorts was a common practice among boy scouts and soldiers after winning a war. As a show of their pride, when the men returned from war, they ripped their shorts and added colorful stockings to their look. Women, on the other hand, wore dull colored stockings that were invisible for the better part of the 19th century. Women’s stockings were invisible due to the very long skirts worn at the time. The main purpose of stockings during this period was to provide warmth and prevent frostbites (All about shoes 32). The invention of the machine used for knitting in 1589 was an improvement from hand woven stockings. The device improved both the rate and quality of hosiery made. The machine mainly made stockings from wool and cotton. It is also important to note that men wore most of the earliest forms of hosiery. Therefore, the stockings knitted by the machines were for men. Women were not in the picture up to later in the century (Rachel par. 2). Early into the 20th century, hosiery production shifted from the use of wool to use of cotton. Knitting machines were very useful in the making of stockings, especially those made from cotton. A type of cotton that was well polished, known as Lisle was also very common in the knitting of stockings. In both the 19th and early 20th century, men and women wore stockings to provide warmth. The

Upgrading Wastewater Treatment Facilities Coursework

Upgrading Wastewater Treatment Facilities - Coursework Example 1.0 Introduction With the inception of urbanization and the modern society, there has arisen a looming problem on water and sanitation. This has mostly been attributed to consequences resulting from population effects such as downgraded sewerage systems, poorly maintained wetlands just to mention but a few. This gives an evidence of the fact that wastewater and the methods used in its treatment have given lasting challenges to the society. Further, urgent measures have been necessitated by the history pollution abatement measures have had as entails the time factor; ever since industrialization, urbanization and similar revolutions were set on stage. At an earlier point in time, sanitation standards basically stipulated for the reduction of pollutions due to emissions emanating from pathogens and organic matter, but of recent times has been the focus on heavy metals and nutrients. Other than the modern approaches focusing on metallic compounds and nutrients, equally handy concepts ha ve been proposed accompanied by advanced levels of technologies that if effectively put in place, will push wastewater management practices to a newer level. The sewage treatment especially at individual homesteads has employed a variety of wastewater treatment concepts and philosophies among others. All these are aimed at achieving the ultimate goal of addressing current trends of wastewater both at the urban and rural levels. As a response to these strategies, various strategies including legislations have been put in place. A good example of such a legislation includes â€Å"The European Union Urban Wastewater Directive, 91/271/EEC; which states that agglomerations

The Effect Of Using The Balanced Scorecard Information Technology Essay

The Effect Of Using The Balanced Scorecard Information Technology Essay This research is basically to access and analyse the effect of the use of balanced scorecard as a strategic management system in an organisation. In the course of this research, extensive literature review of the balanced scorecard will be made. However, this research will run in the confines of a case study. Since the aim of this research is to analyse the effect of using the balanced scorecard as a strategic management system, ASDA/WALMART SUPERSTORES will be used as a case study. ASDA/WALMART is the second largest retailer in the United Kingdom and the use of the balanced scored card as a strategic management system will help them align their vision with set objectives of the organisation. After much research consideration of this subject matter, it can be established that this approach can work for any organisation in the retail industry. CHAPTER ONE 1.0 INTRODUCTION The balanced scorecard (BSC) model was developed by US academics Robert Kaplan and David Norton in response to the shortcomings of traditional financial measures. The balanced scorecard (BSC) is a management tool that helps to align behaviour of all employees to the organisations strategy (Marr, B. Neely, A, 2003) Tuan, L.T and Venkatesh, S. supported that the balanced scorecard (BSC) provides a framework which encourages the use of financial and non-financial measures of performance. This also will allow organisation to identify its strategic object. This can be achieved by balancing four core perspectives- Financial perspective, customer perspective, internal business process perspective and learning and growth perspective to measure performance (Kaplan and Norton 1992) BACKGROUND Source: www.theagileexecutive.com CHAPTER TWO LITERATURE REVIEW 2.1 INTRODUCTION CHAPTER THREE RESEARCH OBJECTIVES To carry out a critical literature review to identify and assess the role of the use of balanced scorecard performance appraisal system To examine the criticism of the balanced scorecard as against the traditional methods of performance measurements. To carry out an empirical research to establish the opinions of the top Management team of ASDA/WALMART about the use of the balanced scorecard as a strategic management system. To find out whether the middle managers in ASDA/WALMART support the use of the balanced scorecard as a strategic management system and if they find it effective? To come to a conclusion on the extent to which the use of the balanced scorecard as a strategic management system is effective. 3.2 RESEARCH OBJECTIVES After carrying out a literature review to collate data on the views of different authors on the use of balanced scorecard as a strategic management system, a set of questions will be prepared. This is necessary so as to be able to have a wide range of top management and middle managers view on the subject matter. In order to obtain relevant information needed to achieve the objectives stated below; questionnaires will be sent and delivered to top management team and middle managers of ASDA/WALMART for the following reasons: To examine the controversies of the use of the balance scorecard as a strategic management system. To analyse and establish the opinions of top management team and middle managers on the effectiveness of the balanced scorecard as a strategic management system. To draw a conclusion on the extent to which the balanced scorecard model is more effective than traditional methods of performance appraisal. 3.3 RESEARCH APPROACH 3.3.1 RESEARCH PHILOSOPHY Blaikie, N. (2003) defined positivism as the research that assumes that social reality is external to people involved and only the aspect that can be measured are regarded as relevant to research. Jackson, W. (1995) stated that research just like positivism relies on experiments, survey and secondary data, therefore, according to the research onion model, my research philosophy is positivism based. The author will be using questionnaire which comes under the Survey category. 3.4 RESEARCH STRATEGY The deductive approach research strategy will be used for this research because; sufficient materials like journals, articles and periodicals are available to carry out a test on how effective is the use of the balanced scorecard as a strategic management system. This research approach will involve different researches strategies ranging from Experiment Survey, Case Study, Ethnography and action Research but the Survey strategy will be used for this research. Survey strategy and questionnaire option are chosen under this category leaving behind the structured interview and observation. Kumar, R (1999, p.104) stated that sometimes information required to carry out a research are readily available but needed to be gathered or collected from different sources to get the clue to what one is trying to find out or achieve. To achieve the objective of this research as earlier stated above, questions will be tailored to answer the Research Objectives. Questionnaire was chosen because it allows the collection of data from a sizeable population i.e. the top management team and middle managers of ASDA/WALMART. The delivery and collection questionnaire method is considered appropriate for this research. The questionnaire will be delivered in person to selected top management team and middle managers, asking them of a possible date of collection. This is chosen to be the best form of questionnaire method necessary to achieve the aim of the research, Saunders et al (2009) The author considered interview as another option to this research, but realised that time may be a limiting factor. It may be impossible to interview all the top management team/middle managers of ASDA/WALMART. The author also considered the convenience of answering the structured interview as respondents may be busy with other business matters on the day of interview. This may cause lack of concentration or simply not getting the best from the person interviewed. If time permits, additional information through interview would be gathered. This will be done by carefully selecting respondents from the questionnaire who are willing to supply more information on the subject matter and are ready to be interviewed, to assist in achieving the objective of the research. A question will be in the questionnaire asking whether respondent are willing to give further information to help achieve the research objective (Interview). Other research strategy or methods are considered inappropriate for this kind of research. ADVANTAGES OF QUESTIONNAIRE Questionnaires are generally seen as been cheaper to administer compared to interviews. Researchers and authors believe that questionnaire saves time, human and financial resources. Bryman, A. (2004, p. 133) added that, the reduction in cost of carrying out a research is an advantage considering a sample that is geographically widely dispersed. Questionnaires are also quicker to administer as they can be sent out through the post, distributed in an office, school or working place etc. It also offer greater anonymity as some questions are sensitive and are best asked without face to face interaction, Kumar R. added. This allows the respondent to freely express his/her opinion on the topic of research. According to Bryman, A. (2004), it has been argued that the characteristics of the interviewers (and respondents) do affect the answers that people give. It was discovered that characteristics like ethnicity, gender, social background of the interviewer may combine to bias the answers that the respondent provides. This is also part of the reason why questionnaire was chosen to be the most appropriate method of data collection. DISADVANTAGES OF QUESTIONNAIRE Despite all these advantages, questionnaire also has its own disadvantages and these are discussed below: Questionnaire can only be applied to a population that can read and write. This does not provide opportunity for the population sector that is part of the research that is illiterate, very young or old, or handicapped, Kumar R. stated. A low response rate or low feedback from the distributed questionnaire is a major disadvantage of the use of questionnaire. Some of the distributed questionnaires are thrown in the waste bin, some are forgotten where they are kept by the respondent; these do not make the researcher to get a perfect picture on the subject matter and conclusion may be drawn from few respondent who returned the questionnaire. Kumar, R. (1999), stated factors that can contribute to low response of the questionnaire as follows: The interest of the sample population on the topic of study; the layout and length of the questionnaire; the methodology used to deliver the questionnaire. In tackling these factors for the purpose of this research, I have carefully selected auditing firms that are directly involved in provision of non audit services. I have also considered the small business entities that desire the use of auditors for both auditing purposes and non audit services. Gill, J. and Johnson, P. (1997, p.89), stated that all questions in the questionnaire should be really relevant to the research question, therefore I have handled the issue of relevance, layout and length of question with care. I have also made up my mind to deliver the questionnaires in person to the sample of population selected and asking a convenient day and time for collection of the questionnaire. This approach will assist to reduce the problem of low response rate experienced using questionnaires. Another disadvantage of questionnaire is that respondent does not have the opportunity to ask for clarification on issues. This does affect the quality of information supplied by respondent. The may also cause collation problem for the researcher, if different respondent interpret same question differently. In handling this, the questions in the questionnaire will be set in a simple and unambiguous manner. The questions will be stated in clear terms for all to understand. Questionnaire cannot probe, stated Bryman, A. (2004). The researcher cannot probe further on an issue apart from that which is in the questionnaire. The only way that questionnaire can be made to probe is by asking an open-ended question. In Open- ended questions possible responses are not given to the respondent. The respondent write down the answers in his/her words, Kumar, R. (1999, p.116) The disadvantage of open ended questions is that it may be difficult for the research to summarise his find as opinion of respondent may be far apart/ different from each other making it difficult for researcher to summarise and conclude. Kumar, R. (1999), gave another disadvantage of questionnaire as its inability to be supplemented with other information like interview which can be supplemented with observation. To handle this, if time permit as earlier stated an interview will be conducted to supplement (additional information) the information gathered through questionnaire. CHAPTER FOUR RESEARCH METHODOLOGY Conduct a review of literature on the use of balanced scorecard as a strategic management system in order to develop research question. A case study methodology will be used as the primary research method A questionnaire will be developed with question based on the background and objective of the research. The questions in the questionnaire will seek to test the research question; does the use of the balanced scorecard as a strategic management system have any effect on performance? The questionnaire will be distributed to the corporate directors and also Middle Managers of ASDA. Data analysis that will be used is percentage method and chart, to evaluate the effect of non audit service on auditors independence. 4. If required, conduct interviews with some auditors after the collation of Questionnaire. RESEARCH DESIGN DATA REQUIRED The Data required are data that will give information about the effects of the use of the balanced scorecard. Also data that will give information about how middle managers find the implementation and what their opinion will be is very essential too. SOURCE OF DATA Textbooks, journals, online and articles will be consulted. Information will also be gathered through questionnaires. SAMPLE PLANNING/SAMPLE SIZE DATA ANALYSIS Charts and graphs and grant chart will be used to analyse findings. HYPOTHESIS TESTING Hypothesis drawn on this research will be tested and the most appropriate will be considered in the course of this project. CHAPTER FIVE EXPECTED RESULTS/FINDINGS It is expected that the response that will be gathered from the ASDA/WALMART will be the secondary data that will be analysed to help us come to a conclusion on the research. RESOURCES I have access to finances that can sustain the research program. I have access to libraries, books, journals, online e-books and organisations. CONTINGENCY PLAN Plans are in place to continue with this research in case the current methodology fails. Structured interview will be used, however this approach may be time consuming and respondents too may not be readily available. We will need to have this approach as a backup plan.

How The Web :: essays research papers

The internet is a great invention because it makes things a great deal easier for us nowadays. It is also helpful in many ways, especially, in the way of convenience. Rather than go somewhere to pay your bills, you can just do it online with a credit card. You can also check your bank statements and find out where you stand financially. These are example of good ways that the internet helps out in the world. I would have to agree with David Rothenberg when he says that the web is ruining student’s research papers. If I was a collage professor and I were to see that all of my student’s papers seemed so fake, I would be devastated. When the internet is abused to the point where it is used for just anything will affect the loss of originality, laziness, and students reading less.   Ã‚  Ã‚  Ã‚  Ã‚  While students are in collage, they do many research papers on certain topics. Most of them dread doing these kinds of papers because the numbers of pages are high. They are also time consuming and that is a big issue to a student because we all have our own lives, most of us, as we know, never have much time to spend on just a paper. So, most of the students in college try to do the easiest thing, like resort to just the internet. There is a very important term that is used in college a lot, that term is called Plagiarism. If any student turns in a paper that is plagiarized, they are kicked out of that college and given a large fine. The internet plays a big role on this word. So many people are victims of plagiarism because they only use the internet and forget about using other sources like encyclopedias, books, and newspapers. Back then, it wasn’t a problem, but nowadays people just what to do things the easy way.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, since the internet is revolved around everything we do, students have now become lazy. Most of the world advertises that school assignments must be revolved around computers; even librarians say this as well. The more our technology develops in this world, the easier everything becomes. Nowadays, it’s about what makes your life easier and more convenient and I think there should be a change. On the internet there are so many short-cuts. Instead of reading carefully, and synthesizing, we do cut and paste, change the font size, and readjust the margins.

Mcdonalds Marketing Report

As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threats† (Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michel’s article explains, â€Å"their occupancy rates were high, and there was much diversity. † (Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, â€Å"an effective SWOT analysis will be conducted through the eyes of the customer† (Medico, 2012).McDonalds relies heavily on their â€Å"family image† yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward. Mcdonalds Marketing Report As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threats† (Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michel’s article explains, â€Å"their occupancy rates were high, and there was much diversity. † (Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonald’s Golden Arch Hotel would exemplify. The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, â€Å"an effective SWOT analysis will be conducted through the eyes of the customer† (Medico, 2012).McDonalds relies heavily on their â€Å"family image† yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward.

Stakeholder Theory Application

Stakeholder theory, popular in the sass, advised that corporations should look beyond the shareholders theory of profit minimization, and take into consideration other stakeholder groups that the company is associated with, and have involved in their legitimate interests or contribution to the company (Ninja and Howell, 2011). Groups of stakeholder might be customers, employees, suppliers, authorities, shareholders etc†¦ Yet they share the different but significant influences in business operations and take into account responsibilities to work for their interests which elates to the company. This critical review aims to understand the conceptualization of stakeholder theory in business ethic model, address the argument/challenge circulate the application of the theory, and criticize to find a solution or suggestion for the dispute in the limitation of individual work.Business ethic model is a form of applied or professional ethics which can be assigned into all aspects of busin ess conduct, possibly individual's manner or organization's culture, controlling the way of working as well as behavior. Within the context of business ethic model, stakeholder theory acts as a managing tool for managers to resolve conflicts from reciprocal to antagonistic influencing powers inside or outside the company. A business ethic model may vary from low to high level of compliance.Once noticed the groups of stakeholders and their level of interest/association with the company, managers can also leverage their priorities' supervision in motivation as well as attempt to resolve the conflicts in orders. In another words, stakeholder theory is serving the business ethics as boosting up the equitable capitalism and co-produce the Corporate Social Responsibility (CAR) internally and externally (Kale, J. , 2006) One of the main arguing points in the application of stakeholder theory to business ethic model is the implementation of this tool in the complicated reality of business e nvironment.Stakeholder groups are various in ranges and diversified in competing interests. In the ethic model, it is more and more complicated with the term subjective â€Å"moral† which is belonging to the very own perspectives of individual/organizations to set a specific standard. Then how ND which measures should company take to detect, use and control those valuable source of information to achieve maximized productivity from stakeholders? If it is possible to employ the tools, then could the company balance all these differences to achieve stable and sustainable stage of interests?Kale discussed that â€Å"the manner and depth to which any particular interest should be served can be determined on the basis of nature and degree of the (role-specific) responsibility involved† (Kale,J. 2002). SUGGESTIONS FOR INFLECTING TOOLS The result of this determination process can be found in the criteria that business eight set for themselves in the attempt to set up competin g interests, in according with their strategy, business model and organization culture.Obviously, in the nature of business, the most powerful and influenced stakeholders, defined by businesses, are the persons will take lead to the organization's operation. However, with what standard that the business uses to detect their substantial groups of stakeholder is a challenge for each organization's own culture. Once the corporation identify groups of stakeholders and their interests, it is necessary for it to create value proposition ND propose for the groups, typically in finance benefits (price, volume, target, etc†¦ , functional activities (productivities, choice of flexibility, etc†¦ ) or emotional interests (security, trust, etc†¦ ). This value proposition then needs to be balanced with the â€Å"return on investment† perspective of business; in another word, business need to determine what they are seeking from each stakeholder group. It is important and cri tical for the company after this assessment stage that they should compare the capabilities needed with offers of interests they have to create a profitable model to engage the trade-offs among groups of stakeholder.This tool helps become a mean to manage and track competing interest and return on investment for the business in accordance with a set key performance indicators established from the beginning. CONCLUSION Stakeholder theory is applied to business ethic model as a useful tool to identify and manage competing interests within the business ethic environment. It is discussing successfully in this review about the possibility and method that business use the theory as an implementing tools and applicable standards to identify interest and capture the returned benefits.